Rethinking, redesigning and simplifying measurement on a clean canvas

Observation: The industry tends to dissect measurements based on how they are organisationally structured and their individual business mandate – e.g. sales, marketing, product, channels and so forth- Conway’s Law. But we all know everything is intertwined.

Customers don’t interact compartmentally. They interact holistically with the brand.

With intense discussion at the table and collaborating with experts, we arrived at SigmaPX® – a holistic and cross-functional measurement on a brand’s overall performance. From marketing communication efforts, customer experience to product evaluation.

The SigmaPX® framework operates on two fundamental principles:
1. Perception supersedes reality
2. Everything comes down to experience

Say hello if you like to learn more about our flagship framework.