What we do

Addressing the Who, What, When, Where, Why and How of Businesses

Brand & Communications

Why you exist in the first place?

Understanding consumers’ perception of your brand. Determining the strengths, weaknesses, opportunities and threats (SWOT) to your brand and performance vis-a-vis your competitors. Insights into what will drive and grow your brand equity. Developing, testing and evaluating the effectiveness of your marketing communication, including pre and post campaign.

Brand Measurement

Tracking the success of the overall brand performance by leveraging on our ΣPX™ framework. The framework evaluates a brand’s performance and equity beyond the marketing communications and branding efforts. Applying the 6Ps in marketing as part of the ΣPX™ framework, it can help identify your brand’s strengths, values and their contribution towards the brand’s equity and growth.

Campaign & Communication Effectiveness

Evaluating the success of your marketing tactics and ensuring that the intended messages are communicated, well-received and drive call-to-actions with your audience.

Using a “4R” approach, we evaluate:
Reach: Did the ad cut through the clutter? Did it reach the intended audience?
Recall: Did the audience understand the key message takeout?
Resonate: Did they like the campaign? Did they find it relevant?
React: Did it shift mindsets or evoke intended behaviour?

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