Insights & Reports
Beyond the storefront
Our latest article explores what hybrid concept stores really achieve beyond creating engaging experiences. The key question is whether they strengthen the brand relationship by attracting new shoppers, encouraging repeat visits and making the brand more worth choosing. Download the article to discover where interest is strongest in Singapore and when the investment is most likely to pay off.
What makes products worth keeping
Daily routines have become the true test of product value. In beauty and personal care, shoppers are making more intentional choices, keeping only products that are useful, easy to integrate and consistently worth using. Download our latest article to discover why earning a place in consumers’ routines has become the key to sustainable growth.
The Believability Gap
Our recent branding and decision-making poll reveals that brand credibility ranks almost as highly as product quality and price in influencing trial. Yet credibility is often treated as something earned after launch, when it should be established beforehand. The most trusted voices sit outside a brand’s direct control—advocacy builds belief, while paid visibility buys attention. Download our latest article to explore why credibility is the foundation of successful brand growth.
The Cautious Generation
This report explores the mindset of Singapore’s youth, revealing a generation that is not disengaged from the future but increasingly cautious about committing to it. With 75% of Singaporeans aged 18–35 preferring to keep their options open and 66% feeling stressed about the future, flexibility has become a response to uncertainty. For brands, success lies in reducing perceived risk and offering reassurance before commitment. Download the full report to learn more.
The Market For New Ideas
Good innovation starts with understanding the right problem to solve. Our latest health and wellness poll shows that while Singaporeans are doing reasonably well overall, meaningful innovation comes from looking beyond the total market to uncover the tensions shaping different segments. Discover the insights in our latest report.
How Brands Can Earn the Extra
What makes a product worth paying more for today? Our latest report on durables reveals that consumers value practical everyday benefits most — with product differentiation (41%), enhanced experience (38%) and identity expression (32%) leading the way. Reliability, efficiency and ease of use are what truly justify a premium.
State of the Nation 2026
“State of the Nation” is our annual synopsis where we share a retrospective and prospective review of Singapore. Overall sentiment in Singapore is steady heading into 2026, with signs of improving confidence alongside persistent cost-of-living concerns.
Generational Insights
The Generational Insights report examines the differences and similarities between Gen X, Gen Y, and Gen Z in Singapore, highlighting how variations within a generation are often greater than those across generations.
State of the Nation 2025
“State of the Nation” is our annual synopsis where we share a retrospective and prospective review of Singapore. Overall, while movements are not drastic, Singaporeans are less negative on their outlook for 2025 compared to last year.
Festive Shopping
In this synopsis, we delve into festive shopping through a short survey to find out more on consumers’ preferred festive shopping channels, shopping inspiration and more.
State of the Nation 2024
Run as a half-yearly short survey among 400+ respondents each wave, State of the Nation explores an array of topics – from life satisfaction, perceived sentiments on the economy, affordability concerns to Singapore’s prevailing challenges
Travel Plans
Curious about what the travel landscape looks like this year? We surveyed respondents to find out top year-end plans, coveted overseas experiences and even pre-travel plans.
Financial Payments
Join us as we uncover the financial payments landscape in Singapore. Through a quick poll, discover interesting insights on payment mode preferences, preferred payment methods across categories as well as overseas spending preferences.