Insights & Reports
State of the Nation 2025
Welcome to our 2025 edition of the “State of the Nation”!
“State of the Nation” is our annual synopsis where we share a retrospective and prospective review of Singapore. Overall, while movements are not drastic, Singaporeans are less negative on their outlook for 2025 compared to last year.
For more insights into consumer’s sentiments on the outlook of Singapore’s economy to the challenges they envision in 2025, download the report to find out more.
Generational Insights
The Generational Insights report examines the differences and similarities between Gen X, Gen Y, and Gen Z in Singapore, highlighting how variations within a generation are often greater than those across generations.
State of the Nation 2024
Run as a half-yearly short survey among 400+ respondents each wave, State of the Nation explores an array of topics – from life satisfaction, perceived sentiments on the economy, affordability concerns to Singapore’s prevailing challenges
Festive Shopping
In this synopsis, we delve into festive shopping through a short survey to find out more on consumers’ preferred festive shopping channels, shopping inspiration and more.
Financial Payments
Join us as we uncover the financial payments landscape in Singapore. Through a quick poll, discover interesting insights on payment mode preferences, preferred payment methods across categories as well as overseas spending preferences.
Travel Plans
Curious about what the travel landscape looks like this year? We surveyed respondents to find out top year-end plans, coveted overseas experiences and even pre-travel plans.