Insights & Reports
How Brands Can Earn The Extra
This report puts a spotlight on durables to unpack what truly makes a product worth the extra today. While consumers remain open to paying more, expectations are rising, product differentiation leads at (41%), followed by experience enhancement (38%) and identity expression (32%). The takeaway is clear: practical, everyday value matters most. Reliability, efficiency and ease of use are what justify the premium, rewarding brands that deliver clear, tangible benefits. Download the full report to learn more.
State of the Nation 2026
“State of the Nation” is our annual synopsis where we share a retrospective and prospective review of Singapore. Overall sentiment in Singapore is steady heading into 2026, with signs of improving confidence alongside persistent cost-of-living concerns.
Generational Insights
The Generational Insights report examines the differences and similarities between Gen X, Gen Y, and Gen Z in Singapore, highlighting how variations within a generation are often greater than those across generations.
State of the Nation 2025
“State of the Nation” is our annual synopsis where we share a retrospective and prospective review of Singapore. Overall, while movements are not drastic, Singaporeans are less negative on their outlook for 2025 compared to last year.
Festive Shopping
In this synopsis, we delve into festive shopping through a short survey to find out more on consumers’ preferred festive shopping channels, shopping inspiration and more.
State of the Nation 2024
Run as a half-yearly short survey among 400+ respondents each wave, State of the Nation explores an array of topics – from life satisfaction, perceived sentiments on the economy, affordability concerns to Singapore’s prevailing challenges
Travel Plans
Curious about what the travel landscape looks like this year? We surveyed respondents to find out top year-end plans, coveted overseas experiences and even pre-travel plans.
Financial Payments
Join us as we uncover the financial payments landscape in Singapore. Through a quick poll, discover interesting insights on payment mode preferences, preferred payment methods across categories as well as overseas spending preferences.