What we do
Addressing the Who, What, When, Where, Why and How of Businesses
Market & Strategy
Where to market your products or services?
Whether it’s entering new markets, expanding into new categories or rejuvenating a mature business, when it comes to understanding market opportunities and developing go-to-market strategies, we help businesses to make better decisions in an informed manner. By scouring relevant data – through both primary and secondary research, we translate them into pragmatic insights and recommendations for strategy development.
Taking a “4C” approach, we help businesses on the following:
Customers
Establishing the total addressable market, customers’ profiles including usage patterns and attitudes. Determining the “size of the prize” – both in volume and value.
Company
Finding and articulating their value propositions and differentiators.
Competition
Identifying competitive set, their success factors and market share.
Channel
Understanding channel landscape and various access options to their customers.