Welcome to our Generational Insights report, where we explore the differences and similarities among Gen X, Gen Y, and Gen Z in Singapore.

This report examines their values, attitudes, and behaviours on topics like family, finances, technology, and lifestyle. While much has been written on generational differences, we hope to offer some additional perspectives and insights by taking an industry-agnostic approach.

Download the report to find out more about how we see more differences within a generation and similarities across generations – suggesting that some values or attitudes are innately influenced by the earlier generations than their peers.​

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