Who we are
Meet the leadership team on the table
About Us

Garick Kea
Managing Director
- Close to 20 years of research experience
- Ex-Vice President at NielsenIQ. Global Head of Financial Services Vertical + Singapore Market Leader for Consumer Insights.
- Ex-GM for Isentia Singapore, an ASX200 media intelligence company
- Previously BlackBerry Asia Pacific’s CI leader
- Co-chair at American Chamber of Commerce
- District Councillor for North West Community Development Council
- Ex-academia at Curtin University & RMIT. Taught consumer behaviour, brand management and market research.

Fiona Lee
Head of Client Relations
- 20+ years of research experience
- Ex-Public Sector Vertical leader for NielsenIQ Singapore
- Led Pharmaceutical & Healthcare Sector for Nielsen Korea
- Ex-Singtel Consumer Insights Leader for Business Marketing
- Developed shopper & retailer research expertise for Nielsen Singapore

Adelene Ong
Head of Analytics & Insights
- 10+ years of research experience
- Ex-Head of Public Policy Research at Blackbox
- Ex-Ipsos Leader for Public Affairs
- Previous Analytical Consulting Leader for various industries at Nielsen, expertise in Shopper and Retail sector
- Started career at TNS Kantar focusing on FMCG sector
- Graduated with Bachelor of Science degree, major in statistics