What we do
Addressing the Who, What, When, Where, Why and How of Businesses
Consumers & Shoppers
Uncovering the “Ws” and the mysteries of shoppers’ and users; behaviour can help businesses optimise their customer strategy. The understanding of customers’ profiles, shopping missions, their path to purchase and decision–making process can help businesses attract, appeal and driving higher conversion to purchase and usage.
Some of our research in consumers and shoppers includes:
Consumer Segmentation
Consumer segmentation will help your business gain a deeper understanding of your customers and their needs. This will enable your business to develop more effective and targeted marketing strategies, tailor your products and services to meet the specific needs of the target segment, increasing your competitive advantage, and ultimately increase customer satisfaction and loyalty. At Insights Table, we employ a wide variety of questions and topics including demographic, psychographic (personality traits, attitude and lifestyle), behavioral and benefit/needs segments to best define the market and deliver meaningful and actionable insights.
Retail/ Omni-Channel Strategy
Understanding the path to purchase provides insights into how consumers make purchasing decisions, the key factors that influence their behavior (i.e. decision tree). Brands like yourself would want to uncover what contributes to the retail success (i.e. point of sale materials, store layout and design, etc), the effectiveness of the instore promotions and campaigns and ways to optimize your omni-channel retail strategy. Employing a range of methods including shop-along with eye tracking device, in-depth interviews and a combination of survey with advanced analytics can provide a holistic understanding of your customers and enable you to make informed decisions on products, marketing and instore/website navigation. All in all to elevate customers’ shopping experience with your brand.